10 Benefits of Creating + Selling Digital Products (Aside from Passive Income)

Have you ever thought about creating and selling digital products…

… and then hesitated because – well, you’re not quite sure why you hesitated.

Maybe it didn’t feel right. Maybe the potential for passive income wasn’t worth the investment of time and energy it takes to create a product. Maybe it wasn’t the right time… or was it?

Digital products are wonderful for so many reasons, the first (and typically, most attractive) one being that they can generate passive income.

But running a digital product shop has the potential to contribute so much more than just dollars to your business.

So before you press pause on your digital product dreams and decide that opening up a shop isn’t for you, take a quick read through this list and decide for yourself if benefits like these – the kind that don’t necessarily involve making money in your sleep – are worth giving digital products a second (or first, or third) chance.

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How I Made 10K from Digital Product Sales in 7 Months

Passive income has been on my biz bucket list since Day 1.

Over the years, I’ve seen dozens of webinars and read countless blog posts outlining the pros of passive income: Make money in your sleep! Fire your clients! Buy a Lamborghini! Watch money roll in from your private island!

Needless to say, I would love to own an island… Maybe two.*

So early on in my business, I made a point to set aside time that I could have spent chasing clients, and instead spent it creating my first digital product. The result?

In seven months, I’ve earned just over 10K in digital product sales.

I get questions about my digital product shop on the daily over on Instagram, so in this blog post, I’m breaking down the entire process of how I went from $0 to $10K in digital product sales, and how you can do it, too.

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High-Converting Freebie Ideas To Grow Your E-mail List

You know you need to start an e-mail list.

It’s what alllll of the insta-famous marketers and blogging experts are telling you. 

And guess what? They’re totally right. You DO need to start an e-mail list. But first, you need something that you can offer to people in exchange for their e-mail address – known as a content upgrade, lead magnet, or opt-in.

Depending on your niche and target audience, certain freebies are more likely to convert (lead to more e-mail subscribers) than others. In this blog post, I'm showcasing a few types of freebies that are guaranteed to work for any audience, regardless of your niche.

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How to Choose A Profitable Niche

Most people associate “niching” with choosing a small subcategory of a market to target, but there’s so much more to than that. In order for your niche to be profitable – which is your goal as an online business owner – you must to have something of value to offer within your niche.

Choosing a profitable niche starts with identifying your unique profitable problem. A unique profitable problem (UPP) is a problem that you are qualified to solve, and that people would pay you to help them solve. If you don’t have the experience and the results to back it up, and if people wouldn’t pay money for the solution, it’s time to go back to the drawing board.

In this blog post, I’m breaking down the exact steps you can take in order to discover your UPP and start creating content that will lead to profit.

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How I Doubled My Conversion Rate with Opt-In Buttons

I don’t know about you, but I put a lot of hard work into my freebies. Like, a lot.

First I research the topic for the blog post and the freebie, then I write and edit the content, design and package the freebie, set up automated e-mail delivery... All in exchange for exactly $0 (and an e-mail address).

So when my conversion rate – the percentage of people opting in to my freebies – doubled as a result of implementing a few simple tweaks, I was thrilled.

Twice as many e-mail opt-ins with the same amount of traffic? Heck yes!

In this blog post, I’ll break down what I was doing before, what I’m doing now, and show you exactly how to replicate my results.

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CANVA Vs. Adobe: A Designer's Perspective

If you want to make money as a blogger or online business owner, graphics and visual content are essential to your success.

How essential? Well… according to my analytics, the majority of my readers will land on this blog post via Pinterest, where I post optimized graphics. Many more will come from Instagram – a platform based almost entirely on visual content. And then there are the 2400+ fabulous individuals who signed up to my e-mail list in exchange for a content upgrade, which I designed and promoted with – you guessed it – graphics and visuals.

The good news is, you don’t need to invest in pricey design software or hire a graphic designer to help you get this stuff done. In fact, there are several different platforms available that will allow you to create everything from social media graphics to e-books quickly, easily, and inexpensively. In this blog post, I’ll be comparing two of the most popular options: Canva and Photoshop.

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Alysha DeMarsh
Why You Need a Brand Board for Your Biz

As a solo creative business owner, it’s not uncommon to DIY everything – your brand visuals included. 

Free tools and resources make it super duper easy for just about anyone to build beautiful visuals from scratch. But there is one important thing that solopreneurs, however crafty they may be, have a tendency to forget in the mix… and that’s brand consistency.

Wanna know how to ensure that you're showing up consistently without cross-referencing and copy/pasting your life away? Keep reading!

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how to brand your instagram account with highlights covers

If you’re not using Instagram Highlights yet, you need to be – and not just because it increases the lifespan of your stories.

Ever since Instagram launched this new feature, I've watched bloggers, podcasters, and all sorts of online business owners experimenting with different ways to make them work for their brands. From a design and marketing standpoint, one of the best ways to take advantage of the feature is by editing the covers for each of your Highlights.

If you’re not sure where to start, you're in the right place – in this blog post, I'm breaking down the different ways you can creatively brand your Instagram Highlights.

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