How to Choose A Profitable Niche

Most people associate “niching” with choosing a small subcategory of a market to target, but there’s so much more to than that. In order for your niche to be profitable – which is your goal as an online business owner – you must to have something of value to offer within your niche.

Choosing a profitable niche starts with identifying your unique profitable problem. A unique profitable problem (UPP) is a problem that you are qualified to solve, and that people would pay you to help them solve. If you don’t have the experience and the results to back it up, and if people wouldn’t pay money for the solution, it’s time to go back to the drawing board.

In this blog post, I’m breaking down the exact steps you can take in order to discover your UPP and start creating content that will lead to profit.

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How I Doubled My Conversion Rate with Opt-In Buttons

I don’t know about you, but I put a lot of hard work into my freebies. Like, a lot.

First I research the topic for the blog post and the freebie, then I write and edit the content, design and package the freebie, set up automated e-mail delivery... All in exchange for exactly $0 (and an e-mail address).

So when my conversion rate – the percentage of people opting in to my freebies – doubled as a result of implementing a few simple tweaks, I was thrilled.

Twice as many e-mail opt-ins with the same amount of traffic? Heck yes!

In this blog post, I’ll break down what I was doing before, what I’m doing now, and show you exactly how to replicate my results.

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Lead Magnets & Content Upgrades: What's the Difference?

You know you need to start an e-mail list.

It’s what alllll of the insta-famous marketers and blogging experts are telling you. 

And guess what? They’re totally right. You do need to start an e-mail list. But first, you need to create something that you can offer to your audience in exchange for their e-mail address.

Depending on how it’s positioned and who you’re talking to, this “something" might be referred to as a content upgrade, a lead magnet, or an opt-in. 

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Alysha DeMarsh
Why You Need a Brand Board for Your Biz

As a solo creative business owner, it’s not uncommon to DIY everything – your brand visuals included. 

Free tools and resources make it super duper easy for just about anyone to build beautiful visuals from scratch. But there is one important thing that solopreneurs, however crafty they may be, have a tendency to forget in the mix… and that’s brand consistency.

Wanna know how to ensure that you're showing up consistently without cross-referencing and copy/pasting your life away? Keep reading – and don't forget to swipe my free brand board for Canva!

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how to brand your instagram account with highlights covers

If you’re not using Instagram Highlights yet, you need to be – and not just because it increases the lifespan of your stories.

Ever since Instagram launched this new feature, I've watched bloggers, podcasters, and all sorts of online business owners experimenting with different ways to make them work for their brands. From a design and marketing standpoint, one of the best ways to take advantage of the feature is by editing the covers for each of your Highlights.

If you’re not sure where to start, you're in the right place – in this blog post, I'm breaking down the different ways you can creatively brand your Instagram Highlights.

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How to Use Instagram Highlights to Drive Traffic to Your Content

How can you make Instagram Highlights convert your audience into readers, subscribers and paying customers?

Unlike regular stories, highlights are specifically curated by you and will remain on your profile indefinitely – which, in case you didn't realize, is kind of a big deal. If you're a blogger, a podcaster, or a creative online business owner, this feature opens up a whole new realm of possibilities when it comes to promoting your content and generating new leads for your business. I don't know about you, but any feature that will allow you to deliver even more value to your audience is a must-use in my books.

In this post, I'll give you some ideas as to what type of content you could add to your Highlights, and how to set 'em up on your profile.

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