High-Converting Freebie Ideas To Grow Your E-mail List

You know you need to start an e-mail list.

It’s what alllll of the insta-famous marketers and blogging experts are telling you. 

And guess what? They’re totally right. You DO need to start an e-mail list. But first, you need something that you can offer to people in exchange for their e-mail address – known as a content upgrade, lead magnet, or opt-in.

Depending on your niche and target audience, certain freebies are more likely to convert (lead to more e-mail subscribers) than others. In this blog post, I'm showcasing a few types of freebies that are guaranteed to work for any audience, regardless of your niche.

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How I Doubled My Conversion Rate with Opt-In Buttons

I don’t know about you, but I put a lot of hard work into my freebies. Like, a lot.

First I research the topic for the blog post and the freebie, then I write and edit the content, design and package the freebie, set up automated e-mail delivery... All in exchange for exactly $0 (and an e-mail address).

So when my conversion rate – the percentage of people opting in to my freebies – doubled as a result of implementing a few simple tweaks, I was thrilled.

Twice as many e-mail opt-ins with the same amount of traffic? Heck yes!

In this blog post, I’ll break down what I was doing before, what I’m doing now, and show you exactly how to replicate my results.

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CANVA Vs. Adobe: A Designer's Perspective

If you want to make money as a blogger or online business owner, graphics and visual content are essential to your success.

How essential? Well… according to my analytics, the majority of my readers will land on this blog post via Pinterest, where I post optimized graphics. Many more will come from Instagram – a platform based almost entirely on visual content. And then there are the 2400+ fabulous individuals who signed up to my e-mail list in exchange for a content upgrade, which I designed and promoted with – you guessed it – graphics and visuals.

The good news is, you don’t need to invest in pricey design software or hire a graphic designer to help you get this stuff done. In fact, there are several different platforms available that will allow you to create everything from social media graphics to e-books quickly, easily, and inexpensively. In this blog post, I’ll be comparing two of the most popular options: Canva and Photoshop.

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Why You Need a Brand Board for Your Biz

As a solo creative business owner, it’s not uncommon to DIY everything – your brand visuals included. 

Free tools and resources make it super duper easy for just about anyone to build beautiful visuals from scratch. But there is one important thing that solopreneurs, however crafty they may be, have a tendency to forget in the mix… and that’s brand consistency.

Wanna know how to ensure that you're showing up consistently without cross-referencing and copy/pasting your life away? Keep reading!

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how to brand your instagram account with highlights covers

If you’re not using Instagram Highlights yet, you need to be – and not just because it increases the lifespan of your stories.

Ever since Instagram launched this new feature, I've watched bloggers, podcasters, and all sorts of online business owners experimenting with different ways to make them work for their brands. From a design and marketing standpoint, one of the best ways to take advantage of the feature is by editing the covers for each of your Highlights.

If you’re not sure where to start, you're in the right place – in this blog post, I'm breaking down the different ways you can creatively brand your Instagram Highlights.

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How to Create Optimized Pinterest Graphics

You’ve heard it a million times. Well, here it is again: If you run a creative online business, Pinterest needs to be a part of your digital marketing plan.

Gone are the days when Pinterest was just the place to save cute outfits, healthy recipes, and home decor. If you’ve spent any amount of time in the entrepreneurial online space lately, you’ll know that Pinterest is not a social media platform – it’s a search engine – and if you use it correctly, it will become your #1 source for traffic to your website.

With only a handful of blog posts available on my website, Pinterest is responsible for more than 60% of my website traffic and the majority of the 20-30 opt-ins I recieve on a daily basis, thanks to a combination of Tailwind* and my optimized Pinterest graphics.

In this blog post, I’m outlining how you can DIY your own optimized graphics and give your website traffic a bump, too.

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How to Use Instagram Highlights to Drive Traffic to Your Content

How can you make Instagram Highlights convert your audience into readers, subscribers and paying customers?

Unlike regular stories, highlights are specifically curated by you and will remain on your profile indefinitely – which, in case you didn't realize, is kind of a big deal. If you're a blogger, a podcaster, or a creative online business owner, this feature opens up a whole new realm of possibilities when it comes to promoting your content and generating new leads for your business. I don't know about you, but any feature that will allow you to deliver even more value to your audience is a must-use in my books.

In this post, I'll give you some ideas as to what type of content you could add to your Highlights, and how to set 'em up on your profile.

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